A brand with the customer at heart
The area I want to focus on, or more specifically the message I want to focus on, is this: 78% of consumers trust peer recommendations.
View ArticleSuper Distilled Full Symfony2 Tutorial: Part 1
Right, I’ll keep this brief as there are dozens of Symfony2 tutorials out there. My goal is to utterly distill the process of creating a data-driven Symfony web page, almost to bullet point brevity,...
View ArticleSuper Distilled Full Symfony2 Tutorial: Part 2
My goal is to utterly distill the process of creating a data-driven Symfony web page, almost to bullet point brevity, using Symfony2 with Doctrine. Last time we created our basic application but at the...
View ArticleSuper Distilled Full Symfony2 Tutorial: Part 3
My goal is to utterly distill the process of creating a data-driven Symfony web page, almost to bullet point brevity, using Symfony2 with Doctrine. This is the third and final tutorial in this series.
View ArticleThe Epiphany Digest
Summarising the most significant and recent news in the search marketing industry, we send a weekly digest to our clients and share the news with our regular readers, to help keep you in the know with...
View ArticleThe key to winning over a journalist: Common sense and courtesy
It is a truth universally acknowledged that an eager PR in possession of a newsworthy press release must be in want of a receptive journalist. While this isn’t the classic first line of Pride and...
View ArticleMaking sense of the GDN
As far as most paid search campaigns are concerned, the Google Display Network (GDN) is almost an afterthought. Generally speaking, it is not given much coverage and the purpose of it is rarely...
View ArticleThe Epiphany Digest
Summarising recent news in the search marketing industry, our digest is here to help keep you in the know. This week, Google have launched a new analysis feature, Yahoo! revealed their much anticipated...
View ArticleThe Epiphany Digest - News update
Summarising the most significant recent news in the search marketing industry, we send a weekly digest to our clients and share the news with our regular blog readers, to help keep you in the know with...
View ArticleSymfony2 - Service Data Caching Using Annotations
Knowledge is power, and a good deal of our knowledge is supplied via API calls made to costly external services. What if we could cache, or even store the data from these API calls seamlessly, and...
View ArticleThe beating of a Hummingbird's wings
We are beginning to see what we might call “Semantic Search” were Google analyses everything it knows about the user and the query prior to analysing its data on a much more granular level.
View Article5 Great Tricks to Make Incredible Online PR Campaigns
Here's the bad news: There is no magic formula to make your awesome content take off into orbit. I wish there was because right now we'd be all sipping margaritas out of coconut shells on a Barbados...
View ArticleFacebook Advertising Updates Both Ad Buying Model and Reporting
Facebook recently announced that they were shifting to a new model centred on ‘objective-based ad buying and reporting’; this encourages advertisers to focus on objectives rather than on ad types,...
View ArticleHummingbird, Co-Citation and (Not Provided) – How it all links together
Google have recently announced a couple of things that have really pricked up the ears of SEO’s around the world. One was a major re-tune of their fundamental search algorithm, and the other has SEO’s...
View ArticleTop Ten October 2013
The other day, I was trying to remember what the world was like without the internet...
View ArticleThe Epiphany Digest (1)
We regularly summarise the biggest news from the search marketing industry for our clients and readers of our blog. The news this week includes the launch of Facebook's retargeting offering, Google's...
View ArticleGoogle’s Improved Ad Rank Calculation
Google argue (quite reasonably) that an advert with a click-to-call extension is more likely to be relevant to somebody using a mobile phone, whereas an advert with sitelink extensions would be more...
View ArticleEat, Drink And Make Money
The adverts have started on the television, so Christmas must be just around the corner (give or take a couple of months). Time to hang your stockings up, stuff a turkey and starting singing Deck The...
View ArticleThe Epiphany Digest (1)
Welcome to the Digest, a bulletin update of the recent headlines and brief summary of news from the search marketing industry.
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